Becoming a parent is a whirlwind of emotions, decisions, and new experiences. Breastfeeding can feel like one of the biggest decisions. While it’s often painted as a natural, magical bonding experience, it’s not always easy. We all know that breastfeeding offers many benefits, but it’s perfectly normal to struggle, ask for help, or use tools to make the journey smoother. However you choose to feed your baby, the most important thing is that you are both healthy and happy. If you do want to give breastfeeding a try...here are some of our favourite breastfeeding products to help you along the journey:

The Ultimate Toolkit
The right tools can make all the difference in your breastfeeding journey. Start with a nursing pillow—it’s a game-changer for keeping both you and your baby comfortable during feeds. Mabel & Fox’s range is as stylish as it is practical, and with a cubbi discount, you can snag one without breaking the bank. Also, don’t forget nipple cream—it’s a lifesaver for soothing sore skin in those early days. Mama Mio’s range at LOOKFANTASTIC is a top pick, and you can save on it with cubbi too.

Pumping Made Simple
Whether you’re planning to pump occasionally or going to make it a regular part of your routine, choosing the right pump is key. Manual pumps are great for the odd session, while electric pumps save time and effort if you’re pumping more frequently. Portability can be a big factor too—wearable options are perfect for busy mums on the go. Momcozy’s range has something for everyone, from lightweight models to double electrics, and of course, you can enjoy a little extra savings with a cubbi discount. Whatever pump you choose, make sure it’s comfortable and suits your needs—you’ll thank yourself later!

Comfort Meets Convenience
Your wardrobe can make breastfeeding so much easier—and more stylish! Nursing bras and tops are a must for quick, fuss-free access during feeds. The Seraphine Maternity range offers just that, combining practicality with style, and you can grab them for less with a cubbi discount. And don't forget, leaks happen to the best of us, so breast pads are a lifesaver for avoiding spillages. Mabel & Fox has a fantastic selection of reusable options that are kind to the planet and your wallet, all thanks to cubbi discounts.
Breastfeeding is a journey, and every experience is unique. Some days it’ll feel easy, and other days it might be tough. Remember, there’s support available—from lactation consultants to online communities. And if breastfeeding doesn’t work out, that’s okay too. Formula feeding or a combination of both is just as valid.
A fed baby is a happy baby, and the most important thing is that you and your little one are thriving 💖
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