OUR STORY
Cubbi (pronounced Cub-bee) was founded by sisters Olivia and Tanyka in 2023, born from Olivia’s own experience of maternity leave. Like many new mums, she quickly discovered how expensive parental leave could be. With finances stretched, even the smallest treats — a coffee or a pair of jeans to fit her new body — were tinged with guilt. Despite being a loyal customer for years, she felt unseen by the brands she loved most.
Out of this frustration came the idea for Cubbi: a platform built to support new and expecting parents with exclusive discounts from brands that truly understand the realities of family life.
After launching in February 2024, the response from parents was overwhelming. Thousands joined within months, proving there was a real need for a space where families could save money and spend without guilt. Seeing this reaction, Olivia and Tanyka knew they were onto something — and decided to go all in.
Today, Cubbi is on a mission to partner with the UK’s best-loved brands, making parental leave more affordable for everyone. And this is just the beginning. With plenty of exciting ideas in the pipeline, Cubbi is here to make life that little bit easier for new parents. Watch this space!
“When I was on maternity leave, I realised how isolating and expensive that time can feel. Cubbi was created to take away some of that pressure, so parents can enjoy the little things without guilt — those coffees, treats or baby buys that make life easier — knowing they’re saving where it counts.”
OLIVIA DAVSON, CEO & CO-FOUNDER
CEO & CO-FOUNDER
OLIVIA DAVSON
Olivia is the spark behind the creation of Cubbi. She couldn’t ignore how little support was available for parents compared to the perks offered to students, and she knew there had to be a better way. Together with her sister Tanyka, she set out to change that—turning a personal frustration into a platform that helps families everywhere stretch their budgets. Now a mum of two boys, Olivia knows first-hand the juggle of raising little ones while building something new. Her lived experience continues to shape Cubbi—keeping the platform grounded in what parents actually need, and ensuring every feature makes life a little easier.
“THE RESPONSE FROM NEW PARENTS HAS BEEN AMAZING. IT’S PROOF THAT WHEN YOU CREATE SOMETHING THAT TRULY HELPS, PEOPLE RALLY BEHIND IT.”