OUR STORY

I came up with the idea for cubbi on Maternity leave in 2023. I was in the trenches of post-partum, lack of sleep was very real, emotions were all over the place and finances were tight.

 

Things I would usually do to make myself feel better, like treating myself to a coffee or a new pair of jeans to fit my new body, were riddled with guilt. I felt very unseen by my favourite brands who I had been so loyal to for so long. 

 

That’s when I came up with cubbi, we’ve built a community of thousands of new parents who feel the same way and we’re helping them find brands that want to support them to save money and spend without guilt every single day.

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Olivia, Co-Founder & CEO