FAQS
HOW DOES CUBBI WORK?
Cubbi is a free app made just for new and expecting parents.
We verify your eligibility (like UNiDAYS or Blue Light Card do for students or key workers), then give you exclusive discounts and perks from brands we know parents actually love — from baby essentials to little treats for yourself.
WHAT BRANDS ARE ON CUBBI?
We’ve teamed up with hundreds of brands across travel, baby gear, clothing, beauty, home and more — and the list is growing every week.
Want to see who’s new? Check our brands page or follow us on Instagram for the latest drops.
WHO CAN JOIN CUBBI?
Cubbi is for all new and expecting parents — however you make your way to parenthood.
Whether it’s your first or fifth baby, we want you in the club. If you’re on parental leave (or have been in the last 18 months), you’re welcome to join.
MY PARENTAL LEAVE IS OVER - CAN I STILL JOIN?
Yes! As long as your parental leave evidence is dated within the past 18 months, you can join Cubbi and enjoy all the perks — even if you’re already back at work.
HOW DO I JOIN?
Download the Cubbi app and follow the steps to sign up.
You’ll be asked to upload a quick photo of one of these documents (dated within the last 18 months):
-
Birth certificate
-
Maternity Exemption Certificate, MATB1 or SC3 form
-
Letter from an adoption or surrogacy agency
-
Baby loss certificate
No need to scan anything — a clear photo is perfect. We aim to verify accounts within 24 hours, and we’ll let you know once you’re in.
Need a hand? Email us at hello@cubbi.uk or DM us on Instagram!
WHY DO I NEED TO PROVIDE EVIDENCE?
Brands offer exclusive discounts on Cubbi to support real parents during this special stage of life.
Verification helps us make sure their offers go to the people they’re meant for — and helps us secure the best possible deals for you.
WHAT DO YOU DO WITH THE EVIDENCE I UPLOAD?
Your privacy matters to us.
We only use your evidence to verify your account — then delete it from our system once it’s been reviewed.
You can find full details in our Privacy Policy, or reach out at hello@cubbi.uk if you have any questions.
CAN MY PARTNER JOIN TOO?
We know parenting is a team effort!
Right now, everyone needs to join individually using their own evidence, but we’re working on a referral option so you can bring your partner or friend along too.
HOW MUCH DOES IT COST?
Nothing! Cubbi is completely free to use.
We just ask you to complete your profile and upload your evidence so we can prove you’re a real parent — this is what helps us negotiate the best brand offers for you.
HOW CAN I GET MY BRAND ON CUBBI?
Have a brand you think parents would love? We’d love to hear from you.
Email hello@cubbi.uk or send us a DM on Instagram to chat about joining Cubbi.