6 Feeding Game Changers to Add to Your Baby Wishlist

If you're in the final stretch of pregnancy trying to work out what you'll actually need for feeding once baby arrives, this one's for you. Because whether you end up breastfeeding, bottle feeding, combi feeding, exclusively pumping, or still figuring out what works, one thing's true for every parent: feeding your baby becomes a big part of daily life, so it's worth having the right kit in your corner from the start.

The good news? A handful of clever bits of kit can take a genuinely full on stage and make it just that bit easier. Here are six feeding essentials worth having on your wishlist, whatever your journey looks like.

1. A breast pump that actually fits your life

Whether you're building a freezer stash, need Dad or a partner to take a night feed, or you're heading back to work and need to keep your supply going, a good pump changes the game. Wearable, hands free pumps in particular mean you can pump while doing literally anything else, which if you've ever tried to eat a meal one handed while tethered to a wall socket, you will appreciate enormously.

💡 Cubbi Tip: Grab 15% off Momcozy's incredible range of breast pumps on Cubbi. Super high-tech, wearable, quiet, and lets you get on with your day withhout being tethered to a wall or getting hand cramp.

2. Sterilising that doesn't eat your evening

If you're bottle feeding, whether that's expressed milk, formula, or a mix of both, sterilising is the never ending task nobody puts on the baby registry checklist but everyone ends up needing. A steriliser system means you're not boiling pans of water at 11pm or clogging your worktops with endless fiddly parts.

💡 Cubbi Tip: Shop the Ultra UV Steriliser and Storage with 20% off Tommee Tippee on Cubbi and reclaim your evenings. Sterilised, done, onto the next feed.

3. Bottles designed to ease tummy troubles

Colic, wind, and general baby fussiness after a feed are incredibly common, and while there's no magic fix, the right bottle can make a real difference to how much air baby swallows during a feed. Anti-colic bottles are designed with internal venting systems to help reduce that gulping and gassiness, which means less crying for baby and, frankly, less crying for you too.

💡 Cubbi Tip: Get 15% off Dr Brown's Anti-Colic Bottles on Cubbi. A small swap that can make feed times noticeably calmer.

4. A nursing pillow that your back will thank you for

This one's for breastfeeding and bottle feeding parents alike. A good nursing pillow isn't just about positioning baby, it's about protecting your back, shoulders, and wrists through what can be hours of feeding a day. If you're nursing, it can help with latch and positioning too. Either way, your body will thank you.

💡 Cubbi Tip: Enjoy 10% off gorgeous, high-quality nursing pillows from Natural Baby Shower and Mabel & Fox on Cubbi, so you can find the shape and style that suits you best.

5. Nursing bras that actually keep up with you

Leaks happen, especially in those early weeks while your supply is regulating, and nobody wants to be doing an outfit change at 2am because of it. A well fitted, leakproof nursing bra means fewer surprises, more comfort, and honestly one less thing to think about during a stage where there's already so much to think about.

💡 Cubbi Tip: Get 10% off leakproof nursing bras from Lesh through Cubbi. Comfortable, practical, and built for the reality of feeding life.

6. A bottle washer that gives you your sink back

A real investment, but can be a real gamechange. If you're bottle feeding in any form, you already know the washing up never really stops. Bottles, teats, valves, pump parts, it all adds up to an eye-watering number of hours spent scrubbing at the sink each week. A dedicated bottle washer takes care of it properly and quickly, so you can get back to, well, anything else.

💡 Cubbi Tip: Save up to 15% off the Momcozy Bottle Washer through Cubbi. Fewer hours at the sink.

However you choose to feed your baby, you're setting yourself up well by planning ahead. Head to the Cubbi app to unlock discounts for parents on everything from breast and bottle feeding to weaning and walking.

This post is for general information only and isn't a substitute for medical advice. If you have concerns about feeding, milk supply, or your baby's wellbeing, speak to your midwife, health visitor, or GP, or check the latest NHS guidance.