Prams of 2026: The Ultimate Guide for Every New Parent

We get it. You've spent hours watching TikToks, scrolling reels and comparing specs across seventeen browser tabs, trying to work out if spending over a grand on a set of four wheels is actually worth it. Spoiler, it probably is, but we're here to break it down for you properly.

Most parents fall into one of two camps. There's the "why on earth is a pram this expensive" camp, and there's the "I need the trending one in the newest colourway" camp. Here's the good news, you can actually have both. You can get the most beautiful pram on the block while still being kind to your budget, because that's exactly where Cubbi comes in.

Yes, it's a big outgoing. But it's worth thinking about cost per use here, not just the price tag. You're going to be relying on this thing every single day for the next few years, through nursery runs, naps, holidays and probably a fair few tantrums (baby's, not yours). So it's worth choosing one you'll actually love pushing.

Here are the bestselling prams our Cubbi community keeps coming back to in 2026:

Silver Cross Cove

Silver Cross has been making prams since 1877, so they know a thing or two about getting it right. The Cove is their reimagined all terrain stroller, built with a genuinely compact fold and a smooth ride whatever the ground looks like underfoot. The carrycot is suitable for overnight sleeping and the reversible seat means baby can face you or the world depending on the day you're both having.

Cubbi Tip 💡 grab 10% off the Silver Cross Cove on Cubbi, because a bit of extra budget for the changing bag never hurts.

Ickle Bubba Stomp

The Stomp range is Ickle Bubba's bestseller for a reason. It's lightweight, easy to steer round tight city corners and comes loaded with extras like a UPF 50+ hood and rain cover as standard, the kind of things that are often an added cost elsewhere. A properly no fuss option for parents who want quality without the eye watering price tag.

Cubbi Tip 💡 you'll find 10% off the Ickle Bubba Stomp range on Cubbi.

iCandy Peach

The Peach has long been the pram of choice for parents who want something that looks as good as it performs. It's famous for its one handed fold, its fashion forward fabrics and the fact it can convert into a double if baby number two comes along. A firm favourite if you're thinking long term.

Cubbi Tip 💡 check the app for the current iCandy discount available through Cubbi.

Cosatto Wow 3

If you want a pram that turns heads, this is it. Cosatto is known for its bold, playful prints, and the Wow 3 folds easily with the seat attached in either direction, which makes daily life so much easier. It's also compatible with their award winning car seat if you want to build it into a full travel system.

Cubbi Tip 💡 get 10% off the Cosatto Wow 3 through Cubbi.

Mamas & Papas Ocarro 2

A proper all rounder. The Ocarro 2 handles rural walks and city pavements equally well thanks to its dual suspension, and the newborn bassinet has ventilation panels for safer overnight sleep, with a stand included so it doubles up as a Moses basket. Robust, comfortable and built to go the distance with you.

Cubbi Tip 💡 grab 5% off the Mamas & Papas on Cubbi.

Bonus pick, thinking ahead to two under two...

Bugaboo Donkey 6

If you're planning for two, or already there, the Donkey 6 is the double pram everyone's talking about. It converts from a single to a side by side double in just a few clicks, so you're not stuck buying a whole new setup when baby number two arrives. Each seat reclines independently and it's still narrow enough to fit through a standard doorway, which honestly feels like magic when you've tried it.

Cubbi Tip 💡 Mamas & Papas actually stocks an incredible range of prams, including Bugaboo, Joie and Cybex, so if you pick up your Donkey 6 through them. 5% off selected models!