Supplements Got You Confused? Our Step by Step Guide to Fertility, Pregnancy and Postpartum Supplements...

Stand in any pharmacy aisle and try to pick a supplement for where you're at right now and you'll know exactly what we mean. Folic acid, choline, vitamin D, myo inositol, DHA, the list goes on, and every brand seems to promise something slightly different. Add in a Google search or two and suddenly you've got fifteen tabs open and zero clarity on what you actually need.

The ingredients that matter might shift depending on where you are in the journey, whether that's trying to conceive, growing a bump, feeding a newborn, or rebuilding yourself postpartum. A great starting point is always the NHS guidance, which recommends 400 micrograms of folic acid daily from when you start trying to conceive through to 12 weeks of pregnancy, along with 10 micrograms of vitamin D daily, particularly over autumn and winter. But always seek advice from your GP or healthcare provider before taking any new supplement, since individual needs can vary.

Trying to conceive

Key ingredients to look out for at this stage include folic acid, vitamin D, and formulas designed to support both partners in the run up to conception. It's less about miracle fixes and more about giving your body the best possible starting point.

💡 Cubbi Tip: Shop 5% OFF Proceive on Holland and Barrett on Cubbi. Their TTC range is a lovely one to explore together if you're looking for a formula that supports both you and your partner.

Pregnancy and prenatal

Once you've got that positive test, the ingredients worth knowing about shift again. Folic acid, vitamin D, iron, and omega 3 are commonly flagged as important during pregnancy. Easy to swallow really matters here too, if morning sickness is in the mix, even the best formula won't help if you can't keep it down, so it might take trying a few before you find the one that agrees with you.

💡 Cubbi Tip: Shop 51% OFF Wild Nutrition on Cubbi. Their prenatal and postnatal ranges are food grown and gentle on the stomach, great if you're looking for something that carries you from bump to baby.

Postnatal and breastfeeding

It's easy for supplements to slip down the priority list once baby's here, there's just so much else going on. But with your body in recovery, breastfeeding potentially in the mix, and sleep in short supply, this is actually one of the stages where they matter most. Ingredients like vitamin D, DHA, and B vitamins are often highlighted as helpful here, alongside general postnatal recovery support.

💡 Cubbi Tip: Again, 51% OFF Wild Nutrition on Cubbi is a great deal. Their postnatal support is formulated specifically for this stage, great if you're looking to cover recovery and feeding needs in one go.

Getting back to you

Between a cycle that might still be finding its rhythm and the postpartum hair shedding nobody quite warns you about, this stage is all about supporting your body as it recalibrates. Ingredients that support hormone balance alongside hair, skin, and nail nutrients are often the ones people explore here.

💡 Cubbi Tip: Shop 20% OFF JS Health on Cubbi. Their hormone and hair vitamins might be great if you're looking for something to support you from the inside out as you find your feet again.

Every stage of this journey, from trying to conceive right through to postpartum recovery, comes with different things to think about, and there's no shame in doing a bit of research along the way. Whichever stage you're at, there's likely a supplement (and a discount) waiting for you on Cubbi.

💡 Bonus Cubbi Tip: For a tailored approach to supplementation shop 25% OFF Vitl on Cubbi. They tailor your supplements based on your specific focus or issues, whether that's energy, sleep, hormones, or something else entirely, so you're only taking what your body actually needs.

Please note, this guide is for general information only and is not a substitute for medical advice. Always speak to your GP, midwife, or pharmacist before starting any new supplement, especially during pregnancy or while breastfeeding.