I Saved Over £1,000 on Baby Essentials – Here's How You Can Too...

When I was pregnant with my first baby, I couldn’t believe how quickly the costs started stacking up. Prams, car seats, bottles, baby clothes, maternity wear, nursery furniture, baby classes – the list felt endless. All while my income was dipping during maternity leave.

I saved over £1,000 on baby essentials by shopping smart, planning ahead and making the most of discounts – including £230 off my pram and over £100 off my car seat. Here’s how you can do the same 👇

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Start Early, Stay Organised, and Know What You’re Looking For

I created a simple spreadsheet to list out everything I needed and tracked prices over time, so I could spot a genuine deal when one came up. I even set up Google Alerts for bigger-ticket items. It really helps to have a clear idea of what you’re looking for—otherwise it’s easy to get overwhelmed. Being prepared meant that when a good discount popped up, I didn’t hesitate—I was ready to buy.

Go Preloved Where It Makes Sense

Some items are absolutely fine to buy second-hand, especially when babies grow out of things so quickly. Sites like Vinted and Depop are brilliant for preloved baby clothes, and you can often find barely-worn pieces at a fraction of the price. If you only need something short-term—like a travel cot or baby carrier for a holiday—Baboodle lets you rent what you need without committing to a full purchase. It’s a huge space-saver too.

Think Long-Term

Some of the best purchases I made were things that adapt as your child gets older. Convertible cots, multi-stage car seats, and adjustable high chairs can save you money long term. Ickle Bubba, for example, has a great range of convertible prams that switch from carrycot to stroller, so you don’t need to buy a separate one for each stage. It’s all about buying smart, not just cheap.

And Finally… Sign Up to cubbi

I created cubbi so other parents wouldn’t have to spend hours shopping around like I did. Once you sign up and confirm you're on parental leave, you get access to exclusive discounts across a range of essentials – from baby gear and maternity must-haves to nursery bits, food and even treats for yourself.

Right now, cubbi offers 10% off Ickle Bubba prams and travel systems, 10% off Momcozy for wearable breast pumps and nursing bras, 20% off ergoPouch for baby sleepwear, and 10% off Mabel & Fox for all your nursery setup needs.

There’s no catch, just helpful savings when you need them most.

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Head to cubbi.uk to sign up or follow us on Instagram for the latest offers, new brand drops and product recommendations. You deserve a break...and some decent discounts!